- +40%
Business Growth
JayTee Care provides care and support for people with learning disabilities who may have associated mental health needs and may exhibit degrees of challenging behaviours.
About JAYTEE CARE
JayTee Care provides care and support for people with learning disabilities who may have associated mental health needs and may exhibit degrees of challenging behaviours. We have the experience and understanding to meet the needs of people with a wide range of learning disabilities including those within the autistic spectrum.
They provide residential services in Darlaston, Wednesbury and Birmingham
The challenge
JayTee Care, a care provider dedicated to supporting individuals with learning disabilities, mental health needs, and autism spectrum conditions, needed a brand presence that reflected the depth of their compassion, professionalism, and expertise.
While their work was deeply transformative, their brand lacked visual clarity, emotional resonance, and digital visibility—making it harder for families and commissioning authorities to truly understand the scope and quality of their care services.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Brandserve, Jaytee Care has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Jaytee Care has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
What We Did
Brand Identity Design
Developed a clean, professional, and empathetic logo
Chose a calming and inclusive color palette (soft blues, greens, and neutrals)
Selected accessible, legible typography suited for diverse audiences
Created a comprehensive brand style guide for consistency across all touchpoints
2. Visual Communication
Designed brand collateral including brochures, staff ID cards, service flyers, and welcome packs
Produced custom icons and illustrations representing their care model and service offering
3. Marketing Campaigns
Conceptualized and executed a “Care with Dignity” awareness campaign highlighting the impact of JayTee’s services
Created client-focused testimonials and caregiver spotlights to build authenticity and connection
4. Social Media & Content Strategy
Developed a content calendar and templates for key platforms (Facebook, LinkedIn)
Ran educational posts to raise awareness about learning disabilities and person-centered care
Crafted content pillars around Empathy, Empowerment, Expertise, and Evidence-
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
